Sensory Assessment Reports
All our senses are activated…
This fact alone is reason enough for all mineral water bottlers to have their own mineral water comprehensively assessed and documented. Commercial differentiation in mineral waters based on natural ingredients is still a rare occurrence in the industry. Reference is often made to geographical origin and/or historical aspects, but it is precisely the differences in mineralisation and the resulting sensory taste impressions that offer a wealth of compelling positioning and marketing opportunities.
Valuable assistance for this is provided by the Sensory Assessment Working Group of the Water Sommelier Union, which, on request, prepares a detailed expert report for mineral water bottlers, which can be used in communication with the customer, whether on the labels or on the company’s website. This report includes, inter alia, a characterisation of total mineralisation, nutritional classification, a detailed sensory description and suitability for pairing with other beverages such as wine and coffee as well as with specific meals.
Each mineral water receives the “WSU-Seal of Approval” as well as a certificate.