Strength in unity and personal with the customer. The GEFAKO model for success.
Through the merger of more than 135 independent beverage wholesalers, the GEFAKO has stood for market proximity and regional strength in Baden-Wuerttemberg, Bavaria for more than 30 years. Launched as a classic purchasing collaboration, GEFAKO has developed into a successful marketing collaboration.
The strategic success factors of GEFAKO include central purchasing, joint marketing concepts, competent marketing and communication policy as well as service offerings for all 135 affiliated family businesses. One extensive central warehouse, specialist market advice, business advice as well as central regulation and joint trade-fair presentation are increasingly recognized and valued by beverage specialist wholesalers. We create competitive distribution platforms without our shareholders having to give up their entrepreneurial independence.
The GEFAKO beverage specialists are characterized by medium-sized structures and family businesses, as well as a large number of domestic beverage suppliers. Together with our partners, we work to optimize even more tasks and competencies, such as the GEFAKO Water Worlds, the GEFAKO mineral water experts, the marketing of regional specialty beers and the GEFAKO private label marketing concept.
Our customers in the fields of gastronomy, business supply, event management and beverage specialist markets associate the GEFAKO brand with an attractive shopping center for drinks, competent offers at a fair price, variety, and service know-how. Through a series of seminars, we ensure that the employees of our shareholders are always up to date and trained in a professional manner, including in the field of mineral water.
For the GEFAKO beverage specialists, the subject of expertise has always been a central task. In this context, GEFAKO has created a unique database with its Water Worlds concept, in which everything worth knowing about mineral water is clearly and graphically catalogued and documented. The classification of mineral waters, as well as medicinal waters and table waters, is based on use and application regarding mineralization, carbonation and taste. This holistic approach places customer experience at the heart of the matter.
At beverage trade-fairs, large information boards and signage improve client accessibility. All information in the “GEFAKO Water Worlds” folder is available to qualified personnel in GEFAKO‘s specialist markets.
The Society of Friends and Supporters of the German Mineral Fountain Industry e.V. (GFF) is a voluntary association of German mineral water springs with the aim of joint public relations for natural mineral water. The central concern of GFF is the promotion and continuous expansion of a positive image for natural mineral water.
The GFF was founded in 1953 and is located in Bonn together with the Verband Deutscher Mineralbrunnen e.V. (VDM).
The information center Deutsches Mineralwasser (IDM) is GFF’s platform for all topics related to natural mineral water and the first point of contact for interested consumers, journalists, gastronomy and merchants. The center maintains a presence throughout Germany and engages the public through its online platforms, media relations, leaflet service and regular participation in relevant nutritional events.
In order to sustainably anchor mineral water in the public consciousness as a healthy, diverse natural product, dedicated ambassadors are trained to present mineral water knowledge with enthusiasm. Water sommeliers make the perfect ambassadors for this industry. It is therefore of particular importance to the GFF to promote this promising movement and to work closely with the Water Sommelier Union.
Nestled between the Fichtelgebirge mountains and the Oberpfälzer forest, the Kondrauer Mineralbrunnen is located above 1,200 hectares of mineral springs near Waldsassen / Kondrau. From five sources, which protrude up to 300 feet deep into the soil, the Kondrauer mineral water is bottled directly at the source.
Kondrauer can look back on more than 700 years of Bavarian tradition. So Kondrauer was already enjoyed in 1281 by the Cistercian monks in Waldsassen and later on at the Fürstehof in Munich. At the beginning of the 20th century, the most esteemed appointment was made to the Royal Bavarian court purveyor. In the meantime, the fifth generation of wells is managed by the Munich medical family Seidl.
The balanced content of minerals provide Kondrauer mineral water with its unique flavor. Especially Kondrauer “Naturell”, without carbonic acid, has been awarded several international awards due to its particularly soft and full-bodied taste.
In the fourth generation, the well operation is managed by the families Seidl and Klupp from Munich and Amberg.
We support the Wassersommelier Union e.V., as an association which makes an important contribution to the promotion of the cultural heritage of mineral water.
LIPPERT – The beverage specialist
The cornerstone for today’s corporate group, Lippert, was laid in 1952. From humble beginnings, Werner Lippert built a powerful company that, even at that time, had the foresight to diversify its distribution channels. One important step was the founding of our own beverage specialty stores, which today operate under the name CASH Beverage Specialist. The two sons, Reinhard and Claus, were involved in the company’s business early on and are successfully leading the company into the future together with Alexander Vietz (Sales & Marketing) and Horst Preißinger (Commercial).
In addition to branches and subsidiaries in several German federal states, the entire corporate group also includes more than 140 beverage specialty stores. Lippert is also a strong partner and service provider for the catering industry and provides an attractive cooperation model for free trade. An important component for the successful development of the group of companies is cooperation with product manufacturers and suppliers. Regular training for employees takes place both in the beer and mineral water springs sectors. In addition to beer sommeliers and recognized wine consultants, two water sommeliers are currently involved in providing sales consultation, employee training, innovation, product knowledge acquisition and sustainable production and distribution.
Further development of specialists will continue to be promoted within the company, so that the unique selling point as a specialty beverage dealer will continue to be guaranteed.
The best mineral water and regional solidarity.
It is thanks to the foresight of former mayor and spa director Otto Weissenberger, that in the early 1950s the Bad Dürrheim baths were opened. An almost forgotten spring, the Johannisbrunnen was said to have particularly beneficial effects.
The well spring was sought after, found and examined. The result: mineral water of the highest quality.
Since the first Bad Dürrheimer water was bottled in 1959, the brand has stood for the best that nature has to offer. The mineral waters, which have received multiple awards by the Foundations for Goods and Eco-Testing, are manufactured with great care at Bad Dürrheimer. Thus, the company and the entire production process is certified according to the renowned IFS Food Standard. Bad Dürrheimer achieved the top award.
For Bad Dürrheimer only the best raw materials are used. For example, only local fruit from Lake Constance is used for the fruit spritzers. The organic certified company guarantees this by the well-known “fruit of the Bodensee” logo on the labels. Through close cooperation with local health specialists, Bad Dürrheimer has the expertise for healthy, innovative drinks that not only taste good but also do good.
Thermal baths and renowned clinics in the southwest of Baden-Württemberg have been relying on the excellent quality of our products for years.
The principle of Bad Dürrheimer: “Drink better, live better” is a commitment to the consumer. According to its motto, the company supports many projects in the area of health and well-being. Whether through sports, cultural or social commitments – Bad Dürrheimer is very active. Environmental protection and sustainability are particularly important to us. The strictest resource management and our own combined heat and power plants are examples of environmental considerations built into our operation. Bad Dürrheimer has also made a name for itself as a long-time supporter of the Environmental Center Schwarzwald-Baar-Neckar. In many ways, the company makes a regional contribution to health-conscious and active people who want to do their body good. You can expect something special from Bad Dürrheimer.
Founded in 1925 as a beer brewing publisher in Bielefeld, the company Mineralquellen Wüllner GmbH & Co. KG today belongs to the TOP 10 German mineral wells. The pillars of success of this family business – with three production sites in Germany – are high product quality, customer service and sustainability in brand management.
Every year, the company, which employs just under 165 people at its Bielefeld site, produces over 400 million liters of mineral water and soft drinks. The product range is continuously expanded to meet the customers’ needs.
“Working in harmony with nature” is one of the central principles of the company – the Carolinen brand is therefore unique and leads the industry. Mineral water is a precious bit of pure nature and careful handling of this valuable natural product is at the heart of the company. Thus, the company relies on environmentally friendly regional concepts from distribution to recycling.
With the construction of one of the most modern PET bottling plants in Europe, Carolinen increased its operations tenfold in 2003. The new PET filling line at the Bielefeld-Ubbedissen site is considered a model for the industry. With the commissioning and the transition to a new, future-minded company administration, Mineralquellen Wüllner GmbH & Co. KG is entering a new age of mineral water production. As the new head office sets the highest standards for energy efficiency and environmental protection with a range of innovative environmental technologies, the company was awarded the City of Bielefeld’s Environmental and Climate Protection Prize in 2012.
Mineralquellen Wüllner promotes and sells, among other things, the mineral water brands Carolinen, market leader in East Westphalia-Lippe, Gaensefurther, market leader in Saxony-Anhalt and Güstrower, the number 2 in Mecklenburg-Vorpommern.
Be it mineral water, fruit juice drinks or lemonade – all products meet above-average quality standards. Continuous testing and quality control guarantee the purity and quality of the mineral water drinks. Mineralquellen Wüllner GmbH & Co. KG was certified in 2013 by the TÜV Nord according to the standard “IFS Food” with the best grade “elevated level” for the quality of food safety and processes.
Quality Community Organic Mineral Water
Since 2008, Biomineralwasser e.V. – a quality cooperative – has been committed to the careful handling of our most important means of life: water. It monitors the guidelines for the quality label “organic mineral water” and raises the awareness of industry and consumers about the problem of increasing water pollution.
In order to obtain the bio-mineral water seal, mineral wells must meet 45 stringent criteria that guarantee consumers the highest level of quality and transparency, as well as sustainable production conditions. The criteria were developed by independent experts and are constantly adapted to new scientific findings. Their compliance is monitored by the organic inspection body BCS Öko-Garantie GmbH.
The “BioKristall” of the organic pioneer Neumarkter Lammsbräu was already certified as the nation’s first organic mineral water in 2009, followed by Ensinger in Baden-Württemberg (Ensinger Gourmet), Voelkel in Lower Saxony (BioZisch lemonade) and Lammsbräu (now-lemonade), Gehring -Bunte from North Rhine-Westphalia (Christinen mineral water), the PreussenQuelle Rheinsberg (PreussenQuelle, PreussenQuelle Theodor) from Brandenburg and Johann Spielmann GmbH (Landpark Bio-Quelle) from North Rhine-Westphalia.
More information about organic mineral water and the quality cooperative can be found at www.bio-mineralwasser.de
Bad Brambach is located in the border triangle between Saxony, Bavaria and Thüringen and is one of the most traditional state baths in Germany. Body, soul and spirit can be revived year-round at Bad Brambach. Deep in the heart of the Vogtland, these mineral water springs are known for their natural purity and highest quality.
Bad Brambacher Springs was founded in 1891 and even then, the water from the deep rock of the Vogtland was considered particularly healthy. Even the court purveyor of the Bavarian Prince Regent Luitpold appreciated the exceptional quality of the natural mineral water of his time, and today Bad Brambacher stands for natural taste and highest quality from the untouched depths of the Vogtland.
Bad Brambacher mineral water is extracted from its own mineral springs and bottled directly at the source. It is naturally pure and rich – “nature’s finest”. With a balance of minerals and low sodium, it’s particularly well suited for baby food preparation and for low-sodium diets in general.
Incidentally, the State Bath Bad Brambach has always stood for natural purity. It is synonymous with the best mineral water.
Bad Brambacher is still committed to the more than 100-year-old tradition of natural water resources being used gently and sustainably. Natural Bad Brambacher mineral water and the wide range of soft drinks are produced and bottled using state-of-the-art technology and held to the highest quality standards.
Bad Brambacher: From nature to you.
We at Bad Brambacher support the Water Sommelier Union, because the association makes an important contribution to the promotion of cultural heritage mineral water.
alwa Mineral Spring, Inc.
Alwa comes from a natural, fresh source and is a pure pleasure. Whether as a refreshing mineral water or as a delicious spritzer – alwa is the perfect companion and offers the right drink for every taste and occasion.
Since 1973, alwa mineral water, which contains valuable magnesium, rich in calcium and low in sodium, has been extracted from the springs of the Stromberg Heuchelberg Nature Park and bottled in Sersheim. As a regional mineral well, alwa represents a genuine and original piece of Baden-Württemberg.
Now in its third generation, the alwa Mineral Spring has been family-owned since its founding. Not least of all because alwa sets a high standard for healthy, high-quality products, as well as having won gold at the annual awards of the German Agricultural Society (DLG) for outstanding water.
Mineral Well Teinach GmbH
Since 1923, the mineral well in Bad Teinach belongs to Mineralbrunnen Überkingen-Teinach GmbH & Co. KGaA. The company in the northern Black Forest produces drinks like Teinacher, Hirschquelle, afri cola and Bluna. Hirschquelle is the leading medicinal water in Baden-Württemberg. In Baden-Wuerttemberg, the Teinacher brand is number one. Due to its balanced mineralization, Teinacher mineral water is always the best choice for traditional dishes as well as delicacies of haute cuisine, fine wines, juices or pure enjoyment. The fact that Teinacher is a connoisseur’s mineral water is also confirmed by top sommeliers and Teinacher quality control ambassador Christina Hilker. Natural mineral water is pure nature. It is obtained directly from underground deposits and must be bottled on site. It has no impurities as it is cleaned and protected by the rock. Mineral water is the only officially recognized and strictly tested food in Germany. For more and more people, it does matter where the food they consume comes from. Locally sourced food and drink is becoming more and more important. Teinacher combines local quality and enjoyment. It can be said that regional is the new organic. It does not need an additional seal, because the goods come from responsible production – from people who love what they do. Local is synonymous with home – with nature and sustainability. The Black Forest is synonymous with untouched nature and home! And Teinacher is the most familiar mineral water and soft drink brand from the Black Forest. Natural and high quality products from the region and for the region. As a partner of the Nature Park Black Forest Central / North e. V. Teinacher is committed to the preservation of nature and cultural landscapes.
The fact that Teinacher relies on regionalism and sustainability is particularly evident in the Teinacher Direct Juice Spritzer. The juice comes from fruits from controlled cultivation in the region, which preserves its original and fruity taste without the addition of sugar and aromas and harmonizes well with Teinacher mineral water. Through the use of regional fruit juice, the company supports the domestic agricultural industry, contributes significantly to the development of the region and protects the environment through shorter transport routes. Besides mineralwater, Teinacher also offers direct juice spritzers, lemonades, fruit juice drinks and ice teas, all of which are produced using the finest ingredients and adhering to the highest quality standards.
Tetra Pak GmbH & Co KG
Tetra Pak is the world’s leading supplier of processing and packaging solutions for food products. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products. We believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD™,” reflects our vision to make food safe and available, everywhere.
We are convinced that all our packages are functional, environmentally sound and protect the filled good. The environmental footprint of our packaging is a decisive factor in product development. Around 70 to 80 percent of a Tetra Pak carton by weight is paperboard made from wood, a renewable and climate-neutral raw material. 100 percent of our purchased cartonboard qualities are either certified according to the standards of the Forest Stewardship Council (FSC) or come from other controlled sources. All our beverage cartons are recyclable – the German recycling rate is currently about 75 percent.
In doing so, we are taking our social and ecological responsibility as a company into account, and we are also responding to the increased environmental awareness of consumers.
In the middle of Johann Peter Hebel’s (regional poet) paradise garden, the Markgräfler Land lies the mineral water manufactory Lieler Schlossbrunnen. First time evidenced by documents was the bottling of mineral water under the lord oft he castle Hans Balthasar of Baden in 1560. Today the family owned business is in the hands of the family Sattler for over 60 years. Kurt and Thomas Sattler together with a highly motivated team determine the fortune of the mineral fountain.
Commitment, room for personal development and mutually fair contact between each other sets the basis for the self-confidence of our connectedness in business.
In accordance with nature we use for our mineral waters and fruit drinks wherever possible natural resources. Day to day we strive that our customers due to an uncompromising consciousness of quality can enjoy and experience our refreshments with pure joy of living. The manageable company size in combination with creativity and the harmonic connection between tradition and modern life turns the Lieler Schlossbrunnen into an extraordinary brand personality. It stands with its’ pleasant kind in contradiction to mass- and low-quality products. Opposite to the more and more hectic and unsafe global world the Lieler Schlossbrunnen deeply rooted in the Southern Baden area takes the responsibility, in the sense of the owner family Sattler for a sustainable, fair and long-term company policy.
At home in the world of water.
FRANKEN BRUNNEN has been at home in the world of water for more than 80 years. As an important producer of mineral water and soft drinks it is one of the most successful mineral springs in Germany.
We use regional spring usage areas which have special geological properties. Thanks to supreme standards in terms of safety, quality and taste, we can mineral waters of unadulterated natural and outstanding quality.
Quality and environment
It is our responsibility to preserve the original purity of our native spring usage areas for the benefit of the consumers. By actively saving resources we therefore contribute to the protection of our environment.
FRANKEN BRUNNEN is “Excellent”
The outstanding quality of our FRANKEN BRUNNEN Medium in the 1-L PET returnable bottle was rated best by “Stiftung Warentest”, Germany’s leading consumer safety organisation.
Additionally, the “Water Sommelier Union” certified the varieties Spritzig, Medium and Naturelle and confirmed them as ideal companions to good wines and select dishes.
We will continue to see to it that FRANKEN BRUNNEN products always meet the requirements of the environment and of consumers in the future.
MIINUS 181 gives a feeling of peace and balance amidst the hectic pace of everyday life, and provides a very personal moment of stillness in a glass. It truly is a premium mineral water product and far more than a mere thirst-quencher. MINUS 181 is a water product for connoisseurs. Those seeking something special will be sure to find it in Parchim: What once fell as rain over the vast expanses of the Northern German region was, over the course of centuries, filtered by Mother Nature through many enriching layers of soil, charcoal and stone to form a crystal-clear liquid of exquisite mineralisation and quality. Natural artesian pressure allows the water to rise to the surface on its own from 181 metres down, eventually being bottled in a small production facility right above the well. It is largely due to these gentle extraction methods that MINUS 181 owes its unique characteristics.
And if uniqueness alone is exclusive enough, then MINUS 181 is the perfect choice. Packaged in premium designer bottles with glass caps, the water waits patiently for those special moments. Once poured into strikingly elegant glasses, it unleashes its refreshing taste, subtly and smoothly tantalising the palate.
The very center of Ancient Russia, or, rather, the edge of Nizhniy Novgorod and Vladimir regions gave birth to a spring of clear mineral water with unique chemical characteristics, naturally emerged from the Earth’s subsurface.
As far back as in Middle Ages, citizens of a small city of Gorokhovets supplied the residence of Ivan the Terrible with wonderful water. Its pleasant taste is appreciated even until now. Merchants of Nizhniy Novgorod and Vladimir simply adored the water of Gorokhovets and used to purchase it not only for themselves, but also for distribution in their regions. Mineral water was valued both by overeaters for its positive effect on digestion, and by heavy drinkers who used to take it early in the morning. So good it was for eliminating after-effects caused by drinking an excess of
alcohol. The spring has preserved its characteristics until now, delivering pure water to its worshippers.
RusseQuelle – makes an excellent accompaniment to any delicious dish—meat, fish or poultry.
The principle of absolute pureness is at the core of RusseQuelle brand. Being more than 500 years old, the spring is located at Gorokhovets, the unique Russian region, the part of Russia’s Golden Ring. Produced directly at the source, RusseQuelle mineral water is taken to the best Russian restaurants in its pristine natural state. We use environmentally friendly raw material from Russia and Germany to ensure high quality of our products. Admirers and connoisseurs of RusseQuelle mineral water portray it as soft, gentle, leaving a pleasant velvet aftertaste.
RusseQuelle – is Russia’s first internationally recognized premium mineral water
The design was created by courtesy of the Italian Design Bureau. The composition of water includes such abundant minerals as calcium, potassium, magnesium, sodium, and fluoride. It also contains silicon, which is essential for bone health. ПSelenium content makes the water ultimately unique, as selenium is famous for its healing properties and is also known as Stone of Youth. Humic acids remove toxins from the body and trigger the immune system. The water has a neutral pH of 7.4, the most comfort acid-base balance for the human body. Maintaining the balance make you feel good.
Pure Energy: RusseQuelle – is a fine mineral water for everyday use. Filling your body with RusseQuelle water throughout the day will make you more active and fresh. RusseQuelle water will give you all the necessary minerals and trace nutrients if you do sports or move actively.
Pure Design: Our talents created scrutinized, marvelous, flawless but ultimately simple lines—the forms of RusseQuelle. RusseQuelle is interplay of nature and art, naturally emerged in the lands of the ancient Slavs. Those lands are famous for their fertile soils, full of useful trace nutrients, flood meadows, and untouched forests.
Pure Quality: Like the great masters, we are meticulous and scrupulous in everything that relates to the quality of RusseQuelle water. Our mission is to win recognition from everyone who even once tried RusseQuelle mineral water.
Mehrner Quelle water
A vital water full of energy, neutralising excess acid and equalizing your acid-base balance.
Mehrner Quelle spring water from the depths of the Tyrolean Mountains is now available beyond Austria’s borders. „The Mehrner Quelle“ water has been known and valued as „Nothelfer-Wasser“ (helper-in-need water) since 1267“, says Alexander Fong, Managing Director of Mehrner Quelle Ltd..
“With more than 1,500 mg/l of dissolved minerals it is very rich, but palatable and delicious to drink at the same time since it lacks any aftertaste“. This vivid water strengthens metabolism and the functioning of the body’s organs; it neutralizes excess acids and has an equalizing effect on one’s acid-base balance. It activates the body’s own powers and gives energy in a holistic manner. In addition to drinking regimens Mehrner Quelle water is optimally suited for daily use, be it as your main source of liquid or used for mixing with fruit juices.
The exceptional source
Mehrner Quelle water lies approximately 102 meters deep under the surface of the Earth. It takes more than 30 years until it gushes from its artesian spring by its own power. It is rich in natural minerals and trace elements.
The exceptional origin
The water of Mehrner Quelle originates deep inside the Tyrolean Mountains. Its outstanding quality makes Mehrner Quelle water a delicious, vital and harmonizing water of premium quality.
The exceptional ingredients
Mehrner Quelle water is characterized by a unique calcium-magnesium-sulphate-hydrocarbonate mineralization formula. Its taste is particularly supple.
The exceptional purity
Mehrner Quelle water is bottled directly at the spring in all its original purity. No preservatives need to be added as it is absolutely germ-free.
The exceptional history
The water of the Mehrner mineral spring was first mentioned as far back as in 1267 A.D. At that time, it was already well-known as an exceptional spring source of clear, rich and tasty water with special ingredients.
An exceptional award
Only the Mehrner Quelle water is entitled to bear the name “Nothelferwasser” (helper-in-need water). It received this award for a good reason: it has been known and valued for its beneficial quality for a long time.